About Me
Make it simple, but significant
Don Draper
I firmly believe that less is more—a philosophy that shapes not only my life but also my work. Simplicity is the key to creating designs that are clean, clear, and purposeful. By focusing on what truly matters, I deliver results that are visually striking yet functional, ensuring every detail has meaning and impact.
My mission
Is to bring clarity, purpose, and beauty through design.
I aim to help people connect with the essence of their projects by communicating their identity in an authentic, functional, and minimalist way. My goal is to create designs that are not only visually appealing but also tell stories, inspire emotions, and make an impact.
Through my work, I strive to simplify the complex, prove that less is more, and give meaning to every detail, resonating with the individuals and brands that trust me.
Josi Rodríguez
Venezuelan, living in Portugal for the past 7 years, my journey has been shaped by a rich blend of cultures and creativity. I studied Communication Design and Multimedia Communication, disciplines that allowed me to explore my passion for visual storytelling and creating purposeful designs.
For the past 5 years, I’ve been working as a designer, creating projects that combine functionality, aesthetics, and meaning. My multicultural background influences my work, enabling me to approach each project with a fresh perspective and a deep understanding of diverse audiences.
Living abroad has not only shaped my personal growth but also my professional vision. It has taught me the importance of clear and effective communication and the power of simplicity—principles I bring to every design I create. Whether it’s branding, packaging, or digital content, my goal is to deliver designs that connect, inspire, and leave a lasting impression.